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The economic explanation for the operation mechanism of farmer-supermarket direct purchase platform based on two-sided markets theory

Yang Fang, Wang Xuefeng

Farmer-Supermarket Direct Purchase Platform as a bridge between the consumers and the specialty cooperative of peasants, play an important role in increasing the income of farmers and promoting the coordinated development of urban – rural economic. This article focuses on the farmer-supermarket direct purchase’s economic characteristics and its operation Mechanism by employing the theory of two-sided markets. The results and suggestions of the paper will be useful for making industrial and regulation policies by governments