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Measurement and evaluation on the culture industry operational efficiency in China—— empirical research based on the DEA&TOPSIS integrated model

Qiu Shubing, Zhou Xiaohong

analyze and appraise China's culture industry operational efficiency, then to research its main features and uncover the possible problems. The results show that: China's culture industry operational efficiency is low in overall level, and the efficiency developing level of the 9 sub-sectors of culture industry is imbalanced obviously. The traditional "high input, low output" dilated extensive mode of development has not changed a lot, and thus, to put forward some industrial strategies to improve the operational efficiency of China's culture industry